We explain the most common website issues in plain language: what they mean and why they matter.
The page title (shown in the browser tab and as the first line of a search result) is missing, too short, or doesn't describe the page.
Missing meta descriptionThe page has no meta description: the short summary shown under the title in search results.
Tracking without a cookie policyThe site loads analytics or marketing cookies, but publishes no cookie policy or privacy statement.
No structured data (schema.org)The page has no structured data: machine-readable facts about e.g. your business, opening hours or services.
No secure connection (HTTPS)The site does not use an encrypted (HTTPS) connection.
Page hidden from search engines (noindex)The page asks search engines not to show it in results (noindex).
No social media previewWhen the page is shared on social media (Facebook, WhatsApp, LinkedIn), it lacks a preview image and description (Open Graph tags).
Not mobile-friendlyThe site doesn't adapt to phone screens, or it blocks zooming.
Slow on mobileThe page loads slowly on a phone (too many or too heavy resources).